Land Rover has unveiled a new Discovery XXV Special Edition as a celebration of the 25th anniversary year of the original launch of its versatile family SUV.
First launched in Plymouth, UK in 1989, the Discovery revolutionised the 4X4 landscape. Its combination of contemporary design, spacious and user-friendly interiors, unflinching capability and extreme versatility made it an instant hit. With the release of each new generation, the Land Rover Discovery has cemented its position as the most capable, versatile SUV in the world.
Thanks to its formidable array of innovative and award-winning technologies, from Terrain Response® to Hill Descent Control, the Discovery is as comfortable taking on everyday journeys as it is tackling the world's harshest terrain - as numerous intercontinental expeditions have proved. Over its 25 years it has been chosen as the explorer's choice to take on challenges and adventures; Sir Ranulph Fiennes used an original Discovery in his exhibition to discover the Lost City of Ubar, while the Discovery 3 was used on the record holding London-Cape Town drive in 2013. Discovery models have also been used in Land Rover's own famous G4 Challenge and Camel Trophy.
The XXV has been built to commemorate 25 years of Land Rover's iconic family SUV. The Special Edition vehicle comes in a choice of four exterior colours, has distinctive badging and a sophisticated and premium interior lined with Windsor leather.
Phil Popham, Group Marketing Director at Jaguar Land Rover, said "Since its inception the Land Rover Discovery has been pivotal to the success of the brand and has now become an iconic design in its own right. Discovery has led the way in terms of innovation, featuring technologies such as Terrain Response, which made off-roading much more accessible. The Discovery XXV Special Edition is the ultimate in sophisticated versatility and a fitting tribute to the legendary status of this iconic Land Rover."